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The "Baby Gaga" targets new moms because many moms use formula milk instead of breast milk. The store hopes that after they tried this delicious ice cream, more moms will start using breast milk for their babies. Actually, there are quite a few men were trying this special ice cream.
The store is paying £15 for every 10 ounces of breast milk donated by 15 women. "All milk was screened in line with hospital/blood donor requirements," said by the store on their Facebook page, and they are also saying that the ice cream is "pure, organic, and natural".
Their website http://www.theicecreamists.com is a one page flash site. I have never seen a website of a ice cream brand could look so unique - looks like a website of a musician. If there is no this background picture with a person licking the spoon , I would think that i was on a wrong site. Clearly, this web site presents their OVP "lick your addiction" - their ice cream is addictive, and unique.
Fans on their Facebook page is increasing rapidly - 10 people just joined the page during the time I'm writing this blog. To me, the "Baby Gaga" is a successful marketing move to this only one and a half years old store.
I think they are really creating a stir and using the Lady Gaga theme to also market their product is a great idea. Can they really use Lady Gaga's name on a product without her permission though? I like that this product encourages more moms to start using breast milk for their babies but I find myself having a hard time wrapping my head around eating ice cream made from human breastmilk even though its like the same thing we eat normally from a cow!
ReplyDeleteOne word. DISGUSTING lol. This is just taking things too far. Is this really necessary? I guess I can see where the idea came from, but I just think it is a little above and beyond.
ReplyDeleteI don't think I will be able to try it even if I wanted to for 2 reasons:
ReplyDelete1. London is too far off from where I am.
2. British officials have seized what remained of this ice cream over public health concerns.
Baby Gaga will not be available again until the British health officials gives its stamp of approval.
No, I don't think I will be adventurous enough to give it a try.
I agree with Ashley868, this is just going way too far. I've seen (but not tasted) curry flavor ice cream which is a hit at a local ice cream shop but this is just too much lol.
ReplyDelete